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Bluefly, Inc. (NASDAQ BFLY) operates the world’s first full service outlet store for designer fashion, offering products from more than 350 designers at discounts of up to 75% off. With 24/7 access, a 90-day money back guarantee, and technology that displays real-time inventory, Bluefly makes off-price shopping easy and convenient. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District Bluefly. com's key focus is on the customer, offering the broadest range of designer products available on the Internet for men, women, and the home at a steep discount. We also offer competitive flat-rate shipping and a 90-day return policy. BLUEFLY is a publicly traded NASDAQ listed company ( NASDAQ :BFLY ) Bluefly's net sales on first quarter of year 2003 increased by 8% to $8,257,000 in the first quarter of 2003 from $7,646,000 in the same period a year ago. New customers acquired increased to 27,031 from 24,873 . Revenue from repeat customers as a percentage of total revenue held firm, accounting for 67% of gross sales. This shows the high degree of customer satisfaction and value added by Bluefly BLUEFLY promises you Deep discounts: Everything in the store is discounted between 25% and 75% off regular retail prices. These are the same items you would find at your favorite upscale department or specialty store (without the crowds, high prices and noisy mall locations). Tremendous selection: The staff has been selected for their taste level, relationships, and ability to anticipate trends. Bluefly's buyers have held positions at the finest department stores, such as Saks Fifth Avenue and Bergdorf Goodman. And the corporate headquarters are located in the center of Manhattan's fashion district, giving Bluefly fast access to the best product as soon as it becomes available. World-class service: Bluefly is are committed to providing superior customer s discount clothing, discount designer clothing.
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